Zurich, planning the move to Dubai · Swiss citizen · available with notice. 10+ years of product, venture and growth leadership: founding-team growth at a Migros venture, a CHF 100M+ e-commerce P&L, and AI business models at Swiss Post today. I build with AI daily and have taken products from pilot to market in unfamiliar industries repeatedly. That is the skill I would bring to Optasia's partner growth and market entries.
Experience
AI Project Lead, Business Development
since Jan 2026
Swiss Post, Advertising · Zurich
- Leads AI-driven business models: opportunity sizing to prioritised roadmap with KPIs.
- Turns AI ideas into go-to-market plans and new revenue; build-versus-buy and cost-versus-benefit decisions; delivery from concept to launch.
Own ventures and sabbatical
Aug 2025 to Dec 2025
smedium, Pedal Peak · self-employed
- Built the studio smedium to first paying clients; websites shipped, AI workflows automated.
- Grew the cycling platform Pedal Peak (live product, built end to end with AI tooling); five months of travel including bikepacking through Togo and Benin.
Senior Product Manager, Lead E-Commerce
Oct 2024 to Jul 2025
Ifolor Group · Zurich
- Owned the e-commerce ecosystem and strategy of a CHF 100M+ business, reporting to C-level.
- +9% conversion and +15% checkout completion through research, A/B testing and analytics.
- Led a cross-functional team and external agencies; owned budget, resourcing and KPIs.
Lead Project Manager
Jun 2023 to Sep 2024
Brixel · Zurich
- Owned the partnerships with financial institutions (UBS, Baloise) that drove growth.
- Main bridge between senior client stakeholders and the internal product team.
Marketing & Growth Lead, founding team
Mar 2020 to May 2023
WePractice (Sparrow Ventures / Migros Group) · Zurich
- Founding team of a health venture: two funding rounds closed; grew to 10 locations, 23 people, 170+ customers.
- Built the full go-to-market, hypothesis- and data-driven: 1000+ client matches in year one; led marketing and sales after Series B.
Growth & Venture Builder
Sep 2019 to Sep 2022
Sparrow Ventures · Zurich
- Built growth and go-to-market for several internal startups, validation to scale-up.
- Fast in unfamiliar business models; experimentation to lift conversion and cut acquisition cost.
Intrapreneur, Innovation
Jan 2017 to Aug 2019
Die Mobiliar · Bern
- Market pilots from MVP to launch: Smide (now BOND Mobility), XpertCheck, Lizzy; market-entry strategies and Design Thinking experiments that steered product and marketing decisions.
- Job rotation in digital marketing: SEO/SEA, campaigns, analytics-based KPI tracking.
Earlier career
Junior Trade Marketing Manager · Promena, Pratteln2016
Junior Product Manager · Cruspi, Dällikon2014 to 2015
Assistant Product Manager · Domaco, Lengnau2010 to 2014
Accountant · Kuoni, AMAG2008 to 2010
Commercial apprenticeship (Kauffrau E-Profil) · Bridgestone Switzerland2005 to 2008
Education
- BBA Business Administration · Zentrum Bildung, Baden · 2012 to 2015
- CAS Digital Marketing · HWZ Zurich · 2019 to 2020
- CAS Innovation · BFH Bern · 2016 to 2017
- Certified Mental Health Coach · IPC Academy Zurich · 2020 to 2021
- Diploma Online Marketing · Shaw Academy · 2016
- Federal VET Diploma, Commercial Employee · KV Baden · 2005 to 2008
Skills
- Growth and go-to-market: market entry, experimentation, funnel and conversion optimisation
- Product management: strategy, P&L ownership, A/B testing, analytics, agency steering
- AI in practice: Claude (incl. Claude Code), ChatGPT, prompt engineering, n8n automations; ships own AI-built products
- Stakeholders: C-level reporting, partnerships (UBS, Baloise), cross-functional leadership
Languages
- German native · English fluent (C1) · French conversational (B1)